Very first, Lion Air’s positioning is not really as clear as AirAsia’s just one for various causes. Mainly, I thought Lion Air was a small-Price tag airline because of the affordable price ranges the airline could give but in analyzing it appears that evidently Lion Air was composed of different subsidiaries like Wings Air which Those people may be considered as small-Price airline. So, we conveniently realize that their slogan wasn't focused on the worth like for AirAsia: “We make persons flyâ€. Actually, they insist on their core item: flight products and services. Whether or not we could picture that the positioning is completely unique, these two companies are very well comparable. So, these remarks can lead us to grasp many things about AirAsia’s positioning.
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The results of purchaser environmental consciousness and environmental friendliness on manufacturer preference
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